Simple Ways to Improve Your Travel Portraits

Photographing people is one of the most enjoyable and rewarding parts of photography. Besides the great photos that you can acquire, for me it also means building a connection with a country and its many different kinds of people. Taking portraits of people means you need to get up close, and sometimes communicate with them, so you need to get over your shyness. Whether it’s a smile and pointing to your camera, or simply getting by with limited language, it’s incredible how receptive people are when you put in the effort.

Here are some simple tips once you’re ready to start photographing travel portraits:

Keep the Eyes Sharp
It doesn’t matter if the other features of their face are not in focus; if the eyes are not sharp your image will look blurred and won’t work. The ideal focal-length lens for photographing portrait is 80mm-105mm (hence why these lenses are often called portrait lenses). Aim to set your shutter speed to at least 1/125th of a second (faster if you can) to ensure there is no camera shake. A wide aperture of f/2-5.6 will ensure you have a nice blurred background, to draw the viewer to the face of your subject.

Ensure that the eyes of your subject are sharp.
Think About the Light
In any form of photography, light is one of the most important elements of the photo. Overcast days are ideal for portraits outdoors as it offers a soft, even light, whereas strong sun on the person’s face will cause harsh shadows to appear. Of course there is absolutely nothing wrong with taking portraits in this light, but you may need to think more about your composition. For example, you may want to show more of the person’s clothing to distract the viewer from their face, or you could use a flash to fill in the shadows. Sometimes the harsh shadows could actually enhance the photo by making it feel grittier.

Cloudy and overcast days help ensure you get even lighting.
What’s in the Background
The most important element of head and shoulder portraits is a person’s face, so the viewer shouldn’t be distracted by elements around, or behind it. Avoid bright colours or strong patterns and designs in the background. Also, by having a wide aperture you can ensure the background is blurred which highlights the sharp parts of the photo even more (i.e. the eyes).

Clean backgrounds help make your subject stand out.
Art Direct Your Subject
Sometimes the difference between a portrait that works, and one that doesn’t, is just a few steps to the left or right, or it could be just stepping back into the shade rather than in direct sun. Sometimes simply moving a hand toward, or away from the face, can make a huge difference to the photo. So don’t be afraid to direct your model as to where, and how you want them to stand. Don’t worry if you don’t speak their language, a simple smile and pointing usually does the trick.

This woman was standing in the sun so I simply moved her back a few steps so that I wasn’t getting harsh shadows on her face.
Keep Your Model Relaxed
Unless your model is a professional, chances are they are nervous and self-conscious about having their photo taken. So try to get them to relax if they look tense. Simply making them laugh can make a huge difference, and you’ll see that in your photos.

This woman was really nervous so I waited until she was distracted before taking the photo.
What is wonderful about portraits is that they can feel incredibly intimate and personal, and a great portrait will look fantastic in any portfolio. But the other great thing about portraits is that it is incredibly easy to practice. Friends, family and even colleagues, if willing, are all you need to practice so that you are ready for when you are on location or travelling.

Tips to Use Hard Lighting to Create a Dramatic Portrait

When was the last time you did not primarily light your scene using a large soft source, such as a soft box or umbrella? Large soft sources easily create a beautiful, wrap-around quality of light. Just pop one up and you have instant “good” light.

Though soft light is beautiful and has its place, it represents only one part of the artist’s palette. In this article we are going to dissect the lighting setup for a men’s fashion shoot, and look at how using hard light can add dramatic impact to your photographs.

I think two-time Academy Award-winning cinematographer Haskell Wexler said it best when it came to using hard light:

“Everybody should still work in hard light as well. Not to do it and to say that it has to be all soft light is like throwing away part of the artist’s palette. I think the more variety you can have, the better it will look. To be able to light well in hard light makes the soft lighting a piece of cake, because soft light is very forgiving. Soft light, uncontrolled, is still acceptable photographically. It is really hard for soft light to look bad, but it is really not hard for hard light to look bad.”

The feel the magazine wanted was a dramatic, high-contrast look. One of the problems with soft light is that it can be hard to control and can easily kill the contrast of your scene – especially in small spaces. The location for our shoot just so happened to be one of those small spaces, so I decided that reflectors and honeycomb grids were the best tools for the job.

In the pre-planning phase, I chose to use a simple three light setup which included a key light, a fill light and kicker. I had room on camera left to place the main key light, but did not have much room for a kicker opposite camera right; however, there was a window.

As luck had it, the office window overlooked a back patio that had electrical outlets, so I did not have to rely on a battery pack or generator. The only problem was that the patio was a lower in elevation than the office window, so I had to extend my 13′ light stand up to its near maximum height.

To secure the stand, I fastened several 10 pound ankle weights to the legs. Ankle weights are a great and inexpensive alternative to sandbags. The set I use cost about $20 at Walmart, and came with Velcro straps for easy attachment to light stands or boom arms.

Since the strobe was outside the window and placed a distance from the model, I attached a radio slave and set it to full power. (The strobe was rated at 600ws)

Back in the office, I took a meter reading using a light meter with the dome retracted and pointed towards the light. The meter gave me a reading of f/5.6 at ISO 100. I decided the reading would be a good base to build my lighting ratios, so I set my camera to f/5.6 at ISO 100. As far as the shutter speed, I set my camera to 1/160th of a second because I did not want to capture a lot of ambient light. When using strobes, the shutter speed only controls the brightness of the ambient light.

This first light would act as the kicker light, in the scene.

Kicker light placement
Position of the kicker light
Kicker test shot
Test shot of the model with just the kicker light
When lighting with hard lights, you will often find the need to bring up the shadows, since they can easily go black. A large soft light source, placed close to the camera, is great for filling in shadow areas, because it resembles directionless ambient light.

The fill light in our scene was fitted with a medium soft box and placed behind and slightly to the right of the camera.

Since most of the elements in the scene were dark brown, including the suit the model was going to wear, I could not set my fill light much lower than my base exposure of f/5.6. If I had set it lower the elements in the shadow areas would quickly go black. I set the fill light to 1 1/3 stop lower than my base exposure, which read f/3.5 on my light meter.

You may have noticed that the key light on the left side of the model’s face does not appear as bright as the window kicker light on the right side of his face, despite it being one stop brighter (left: f/8 vs right: f/5.6) This is because the kicker is placed more behind the subject, while the key light is placed more towards the side. You might have heard the photography term “the angle of reflection equals the angle of incidence”? This is basically that principle in action. Since the kicker light is slightly behind the model, the angle at which the light is being reflected off the skin is causing the highlight to appear brighter.

Once the lighting was in place, the model was dressed and the shoot began.

A nice benefit of the positioning of the key and kicker lights was that they pulled double-duty, switching roles whenever the model turned his head. A nice short lighting pattern was created, whichever direction he faced. You can see this in the variations above and below.

In closing, I would encourage you to think of creative ways to use and experiment with hard lighting in your photographs. Hard lighting is not just limited to men. The photo below was lit in the same fashion as the photo of the male model. A word of caution, though. Hard light is unforgiving when it comes to wrinkles and blemishes, so you will have to be very careful with your light positioning when your are lighting women.

Some Tips For Doing Eye Catching Landscape Photography

Landscape photography is everywhere today and for good reason – the world is beautiful! However, because landscape photography is so popular, it can be difficult for your photographs to grab the eyes of your desired viewers. While there’s no way to predict exactly what image will stand out in the crowd, you can use these four techniques to give your photography the edge when it comes time to grab some eyes.

Landscape Photography

#1. Define your vision
As a photographer you are not only taking a photograph, you are sharing a vision – your vision. It’s important to remember this concept every time you’re capturing an image. This is important because if you are aware of why you’re attracted to a scene, and why you want to share it with others, the easier it will be for your viewers to connect with what you saw.

This does not mean that you have to stick with the same definition of vision through every photograph you take. Instead, you should try to adapt and evolve your vision each time you go out to take photographs. Letting your experiences influence the choices you make in your photography will allow your photography to express your individuality as a person.

Landscape Photography

It’s easy to see a beautiful landscape and take a photograph of what you see, but that is often not enough to grab the eye of your viewer. After you’ve defined your vision for a specific photograph it’s time to answer some questions about the perspective you wish to convey.

Do you want to photograph from a low angle or from above the scene? Are you thinking of using a super wide-angle lens or would your scene be better suited for the compressed look of a telephoto? You can even begin to think about what type of post-production techniques you will use. Will it be HDR, black and white, vibrant and saturated, or muted?

Each photograph you take is going to be unique in its answers to these questions. There’s no one-answer-fits-all solution here, it’s just a matter of finding out what works and learning from experiences over time.

Landscape Photography

If you’re going to overexpose a photograph, have a reason why. If you’re going to post-process an image using the HDR technique be sure do it because it makes sense, not because you want it to be HDR. Making purposeful decisions in your photography will make every photograph you take better.

In regards to post-production in general, be sure to use it as a tool to elevate your great photographs to the next level, and not to save your misfires from the trashcan. Post-production is not what makes a photograph great, it can only enhance an already great photograph allowing it to stand out, above the crowd.

Landscape Photography

Finally, a boring landscape, shot in bad light, with the wrong techniques is not going to win any love from the peanut gallery so brush up on the basics first. Learning how to photograph in the right lighting conditions, how to properly use a tripod, and how to achieve the perfect exposure of your scene will allow you to create more eye-catching photographs.

Case Study: My Experience With Construction

How to Take your NASCLA Exam Course Professionalism is something is looking for in the day to day encounters, you, therefore, have to make sure that you can compete in the field you are in thus being able to ensure that you get some clients or even make them satisfied thus being able to create a market base. You will require having some education and certification to make your clients choose you, as a contractor, you have to pass the NASCLA exam thus being able to make sure that you can be licensed to practice any construction procedures; therefore, you have to make a decision on which school will be best to attend thus being able to receive the best studies. It is always best to choose the online programs if possible, with construction, you get to find that you can be able to learn from different programs thus being able to expand your knowledge, likewise, you will be able to ensure that you can be able to conduct your full-time job. Getting to study through the use of online resources always works to your advantage, one of them being that you get to gain more knowledge than someone sited in a class, that is, you can make use a variety of online programs thus learning from all, more so, you can volunteer in construction projects thus knowing how everything goes on. When getting to visit the construction sites, you get to learn about everything that you might be undertaking in your class; however, something else that you get to attain is experience, nowadays, you get to find that most people prefer someone with experience at all times thus making you better and also making sure that you get to land some jobs. Likewise, you will ensure that you can be able to market your services better, more so, if looking for employment, you get to ensure that you can be hired much faster thus being able to build your career and also get to learn more.
Overwhelmed by the Complexity of Businesses? This May Help
After your studies, it is always the time to practice what you have learned, therefore, by being licensed, you can be able to ensure that you work towards making sure that your clients are satisfied by providing them with quality services and also working towards building them their dream homes. Clients satisfaction is one thing that you always should aim for, being able to accomplish this will ensure that you can build your career and also ensure that you can be able to have a larger market base.Services – My Most Valuable Tips

The Best Advice About Services I’ve Ever Written

Factors To Consider Before Choosing A Building Contractor. The kind of a contractor you hire will determine the kind of work you get. There are so many contractors in the market today who have no right qualifications for the job at hand which in turn makes it quite hard for the people who are in need of choosing the ideal person. It will be very necessary for you to choose wisely the kind of a person that you will need to hire in this case. We havbe a number of the key things that ought to be looked keenly into when it comes to dealing with the contractor at hand. Ensure you have set the right communication that you will be able to Have between you and the contractor at hand. During the project, you will find that there are so many things that ought to be done and the contractor and the owner will need to be in constant communication with each other. You have to choose someone whom you can work with as a partner. In order to know that you are dealing with someone who will be on the same page as you are, you will need to consider aski9ng many questions to the candidates as you get to learn them more. It will be good to consider hiring the ideal candidate who will make you feel good about yourself in this case. Consider how well the owner and the contractor will be able to communicate throughout the project. It will be necessary to check on the references that you have been given by the contractor. In many cases the contractor will not have to wait until they are asked to provide the details since they already know it is important and they will be willing to give it out. This is because such people will have made a good name of themselves in the industry.
Why People Think Experts Are A Good Idea
It will be important to note that such people will have so much details when it comes to dealing with the contractor. Ensure you ask more about the details of the contractor as well as the way they are able to complete their work at the right time. It will be necessary to know how well the contractor is able to put their mind into the project. There are the contractors who will only appear during the signing of the contract and then leave all the work to the subcontractors to do it.
Why People Think Experts Are A Good Idea
You will require a number of years to be successful in the construction project. You ought to review the qualifications of the given contractor before you end up choosing them. This is where you do not look at the price you are meant to pay first but ensure that they are able to do the work at hand.

Latin American IT Leader Grupo PISSA Takes Major Steps Toward 2017 Goals


MEXICO CITY — Grupo PISSA, one of Latin America’s leading information technology (IT) specialists, reported on recent results and early progress toward its strategic goals for 2017. With major clients including Grupo Modelo, Nestlé, and Volaris having renewed contracts in 2016, Grupo PISSA also took on a number of new customers like AXA Seguros, Banamex, Dell, and Seguros Monterrey. Having laid out a number of ambitious goals for the year to come, the Grupo PISSA management board is confident that the company will finish 2017 in an even stronger position.

“2016 was an exciting, productive year for us, and 2017 is looking to be even more significant and positive,” said Grupo PISSA founder and Director General Luis D. Barrera Gonzalez, ISC, “With many new clients coming aboard last year while we renewed relationships with existing ones, Grupo PISSA has grown rapidly in recent times. We believe that the strategic plan we laid out in December is going to help us become an even more capable, responsive, and valuable partner to our clients, while also allowing us to give back to the community even more. We’re proud of what we’ve accomplished and looking forward to the work to come.”

For over twenty-five years, Grupo PISSA has been one of Latin America’s leading IT service providers and consultants. Now encompassing four companies that combine to cover all of Mexico, the Caribbean, and Central America, grupo pissa provides advanced IT solutions that are always tailored to each client’s specific needs.

From December 19 through 23, Grupo PISSA leaders convened to put the final touches on the company’s official strategic plan for this year. That road map will see Grupo PISSA focusing on new opportunities for cross-selling its services as it also prepares to release a revolutionary software platform aimed at transforming the logistics and warehousing markets. The Grupo PISSA board has further tasked the company with achieving double-digit growth through 2017 by building up its sales force and strengthening relationships with existing clients.

On another front, the company’s strategic plan will see it redoubling its efforts to hire and retain the most talented IT professionals in the industry. With grupo pissa management recognizing that the consistent quality of the company’s human resources has been a key enabler of its successes and growth, new initiatives for 2017 will see more staff members seeking and acquiring in-demand certifications for project management skills, scrum expertise, and the industry-standard ITIL approach to IT service management.

Finally, taking on even greater corporate social responsibility will be another priority for Grupo PISSA throughout the coming year. As one of Mexico’s most consistently engaged and generous IT specialists, grupo pissa always seeks ways of giving back to the communities it participates in, becoming an even more responsible steward of the environment, and otherwise making a positive difference. Those interested can learn more about recent developments and stay up to date at the Grupo PISSA website at

About Grupo PISSA:
Offering a full range of top-quality information technology services to clients throughout Latin America, Grupo PISSA always strives to exceed expectations and deliver solutions that help improve the bottom line.


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6 Essential Success Tips for B2B Business Marketing

Many B2B businesses find it hard to reach high numbers of target audience members, create inspiring brand names, and generate leads. These are a few of the challenges that have made things in that sector extremely tough for many firms. A revenue stream that has been flowing ever since the inception of your firm may stop flowing if your marketing strategy fails to generate enough lead. The 6 tips below for B2B business marketing are what your firm needs to avoid such an undesirable outcome.

Prepare your website and online presence in a way that meets and exceeds user expectation. You, therefore, must ensure that users can access pages fast and find content that appeals to their needs and tastes very time they make visits to your site. Your site should be as appealing as possible to entice visitors to spend time on it since that increases their chances of initiating contact.

As much as you are good at communicating to the outside world how good your company is at solving certain problems, you may be performing dismally when it come to using dynamic methods to pass that and other messages across. Using video, infographics, and blogs is necessary if you wish to engage visitors to the point of making use of the contact button to get additional information about what you do. Remember that modern customers will only respond to information and education if it is relayed in a way that captivates their short attention.

Do not forget that a mobile friendly website is now a critical marketing tool for your B2B business. It is such a serious issue that websites that are not mobile-friendly will no longer appear in search results. Mobile searchers are more than those who use other methods, so you need to position your website in a way that taps into such potential.

Identify your most profitable clients and serve them appropriately. Note that your largest clients are not necessarily the ones who make you the most money because some of them ask for discounts that are large enough to make your company make nil or insignificant returns. So, avoid giving them all the attention because you are obviously doing so at the expense of other critical customers. Studies have identified that medium-sized clients are most valuable, so focus your marketing and other efforts on maintaining their loyalty.

The best way to reach new markets and audiences is through mobile marketing, so ensure to include it in your B2B business marketing strategy. You should identify your audience, create content that suits their needs, and integrate it with the rest of your promotional methods.

Do not ignore social media since it is the dominant marketing tool today. Social media is a tool that will help you to reach and engage with your potential clients, especially those who matter most to your business. Also, make sure to learn about the activities of your competitors and clients alike to know about everything going on in the industry.


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Benefits of a B2B Business

The market becomes tough and tough each and every time; therefore, you get to find that businesses have to devise new means through which they have to make money on their sales while being able to save up on some costs like delivery, therefore, some products will get to make use of business to business model thus being able to meet their needs. On the other hand, the organization will be able to save up on the costs of having to deliver the products, since it is the work of the online intermediaries to ensure that the products get to the customer on time, they can be able to make use of just in time services.

Organizations, therefore, will always be able to remain focused on quality products, by getting to make the best product, they can have reasonable prices in which their clients will like thus getting to purchase the product, the organization, therefore, will be able to make more sales and also ensure that they can be able to have better quality (products for their clients. Through the ever-changing technology, you get to find that most of the companies in this market will sell their products using these models, meaning, you will find that they can be able to make top of the line gadgets and price them at reasonable prices; therefore, they can be able to save up on the marketing and distribution costs since the online organizations will get to do so.

When using the business to business model, the organization will always be able to make sure that the clients can get the quality products, therefore, they will get to make sure that they will always be satisfied with the products since the organization can be able to meet their expectations. With the availability of same day deliveries, you get to find that online shops are actually way better since they are always more convenient and also cheaper, therefore, you will be able to save up some time getting to order your product from an online store than having to go to a store or shop and get it.

More so, organizations will be able to make sure that they can market their brand, clients will be able to know more of the organization when they get to find their products in most of the available online shops, clients will, therefore, be able to know more of the product thus being able to try it out. The business to business model will have unlimited advantages to the organization thus making sure that the organization even gets to find more clients.


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Ways In Which People Thrive When Doing A Business To Business Kind Of A Business.

In the earlier days, you will find that this business was feared by a good number of people especially in the beginnings. It is a key thing to consider a case where businesses using this kind of business are moving forward. The benefits of the business to business marketing strategy has seen new businesses pick up and move to another level. We have some factors which will need to be considered in the world today.
The main reason which will have many people creating businesses and coming up with new ideas each day is mainly by the great demand from the customers. With the products you will find that there is a chain of people who worked in their businesses to create it to the final product. You will happen to see that some people are good when it comes to producing the items while others are the best in bringing out the final product.

With that you will find a chain of demand which leads to eventual product coming out. In B2B marketing, you will find that one business will meet the demands of the other businesses which a factor driven by the demand from the consumers. It will be important to consider a case where the original product is added so much value into it by different people before it gets to the consumers. When choosing this type of business, consider a number of these key things.

You have to know any chain of business will be hard when it comes to decision making. This is the case with this kind of a business in that there are many people who are involved in moving it forward. A failure in one part of the business will mean that the whole chain will have to fall down. You ought to consider the low turn up that comes with the consumer in this case. It will be important to consider each person’s success in this case.

If you are a B2B marketer and you happen to fall in the hands of an expertise, you will have to up your game as well. The marketer should always be patience with the customers so that they may negotiate their way out. You will find that the B2B business buyers will be best when it comes to the rational ways of doing things. Ensure you go for the business that will have people making it in the business. The best thing you can do when dealing with such is to always ensure that you keep time in your delivery as well sell them at a good price.


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What B2B Marketing Is And The Various Advantages For Your Business

B2B marketing is a shortcut for business to business that means buying and also selling different goods and also services among the various business companies that is available in the market today. This certain type of marketing is done among various wholesalers, retailers, manufacturers so that they can get to sell various products and also services to most businesses that is in the market today. Business to business is referred as selling of products and services from one business to the next as opposed to selling products directly to the consumers that would use the product or service.

These days B2b marketing through the internet and also emails is gaining large popularity, B2b marketing can get to include promotion and also selling of products and also services on a global level. This kind of marketing is not the same as the general marketing which can get to mostly focus on marketing on various consumers, but it can get to focus most to various businesses which is being marketed.

Business to business marketing can get to be done by sending mails, catalogs, product description to most business which requires to buy various products and also services which is in the market. A number of these websites would also help users to post their requirement as well as displays also the current buying trends, this can get to make sure that consumers can get to buy their various products. There are a big number of advantages of B2B marketing which can assist both the purchasers and also sellers of these products to a number of businesses which require them for purchasing.

Business to business marketing help the businessmen to promote the profile of their very company as well as their different products and also services to most businesses which they are selling to. The various sellers can get to post the products description, the various features of their products, the different features, functions and also prices on a number of these websites to easily promote their various sales.

By getting to register their company on any business to business portal, they can easily advertise their products and also services due to the fact they can also avail the benefits of international promotion. With the assistance of B2B marketing, the sellers can directly approach the buyers as well as get to create certain type of trade deals, they can get to contact each other anytime and can also send different types of inquiries. This type of marketing can assist the suppliers to easily advertise their various products globally so that for their international trade practices can get to be maximized.


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How To Command Higher Rates in B2B Business

B2B business, unlike the b2c business, does not deal with direct end users of a product. They specialize in helping b2c customer serve their customers better. A B2B business has its interests to pursue just like any other business. The trick is that if customers have a perception that your interests are primary to theirs, they will replace you as soon as possible. In B2B enterprises, clients interest should be the drivers. By this, you will create trust which is a plus towards commanding higher rates.

Gallup Research Company has done studies on how B2B business can increase their profitability. They found that increase in the performance of the customer’s performance was directly proportional to how much the client’s of B2B business were ready to pay. They found that customer engagement was responsible for increase in customers performance. The recommendation was that B2B business should enhance customer engagement and they will find it easy to command higher rates.Enhancement of cooperation between the customer and service provider so customer engagement feature as a prominent factor.

Increased openness made business easily understand the status of their clients at all times. They were thus able to deliver advice based on the current circumstances. There is an increase in trust when a client goes through a situation smoothly regards to the advice offered by the B2B enterprise. Their services become essential in daily activities of the company. When your services become critical to them, they will need you at all times. When your services are indispensable; it is easy to command higher rates from your customer.

It is imperative that you understand your clients in and out to achieve this. It includes studying the firm, customers, and industry. Armed with this, you can render services that push your client higher above the competitors. According to Gallup research and consultancy, you should concentrate on your most important customers. Defining the most important customer is a bit subjective but must incorporate areas that best match your expertise and the most cooperative client. If you realize that most customers have a certain need, this can be the defining factor of who are your most important customers.

Success of your customer should be the main goal that you pursue. Price competition is not very effective in the long run. Your buyers will easily be wooed by a service provider who is charging a premium but offer higher quality services. If you think that price is a great factor for your niche, do a self-analysis first. This will give you an opportunity to leverage your service to area where customers receive more. Customers are more than willing to pay a premium charge if they get more.


What Has Changed Recently With Marketing?

Why It is Important to Learn How Markets Behave Today and the Tools That are Necessary for Customer Retention

Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. It is said that strengths are not what you are good at but what it is that makes you stronger, and with this we can see that many of us are really now aware of what are strengths are.

And this is how it works – you default thinking, feeling, and doing patterns is you natural ability, and when you spend time in your strength, it makes you do your best because it gives you energy, helps you find your flow, and gives you an advantage in the market place. Strengths are what differentiates a person over another, and people grow more in their strengths that in their weaknesses. The sad fact however, is that not many play out their strengths most of the time but more time in their weakness. In other words, we spend more time in activities that make us weak, than activities that make us strong. However, when one focuses on his strength, that person is more engaged.

Therefore, in any customer-driven organization, what feeds marketers can be everywhere found in any department, that includes product research and development. The meaningfulness of your product to certain customers, the place where your market rest, and the real industry where your business belongs are all included in this feed. It is this reason why in any situation in which the concerns or aims of two different parties or department in the company are incompatible, the strength of that company in the eye of the customer is not found. When this happens, customers are not affected which in turn will not affect others.

In marketing, it is important that there is interaction with the customers, and to do that you need to use specific tools. These tools can be used to engage individual customers and it also allows them to respond immediately. Today, it is no longer the voice of the manufacturers and the service providers, but rather the voice of its customers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.

Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.


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Marketing 101: Ultimate Guide to a Successful Business

Marketing is indeed the hear of every business, because a good product requires a good marketing strategy to increase your prospective buyers’ interest and attention, thus increasing your sales and revenue. Marketing is generally the umbrella of advertising, promotions, sales and public relations. Imagine yourself as a painter, with great and magnificent artworks, but everything is stocked in a closed room where nobody can see it. Yes, everything will be wasted, your time, effort and your money for investing in quality painting materials. Same is true with any business journey, your efforts should not stop creating or manufacturing your best products and services, you need a solid marketing strategy for people to know, understand and purchase your goods.

There are some points you need to consider in marketing such as defining your target population, testing your audience, considering marketing strategies and evaluating those strategies. Defining your target population sets the proper demographics to help you select the best marketing plan appropriate for your business. Creating a hypothetical process of purchasing to test your audience is a way to know their buying behaviors and its patterns so you can select the best and appropriate marketing strategies needed to promote your business. Evaluating your marketing strategy is important after setting and implementing them to gauge if it is productive or no, so you can shift or make changes as needed.

Some of the popular and widely used marketing strategies include paid advertising, cause marketing, relationship marketing, undercover marketing, word of mouth, internet marketing and transactional marketing. Traditional methods of advertising such as television, radio and print media advertising are called paid advertising. Cause marketing is also known as cause related marketing, that links the different products and services of a company for a social cause. Relationship marketing is creating customer connection, improving customer experience, and gaining customer trust and loyalty. In undercover marketing., customers are not aware that a marketing strategy is implemented, thus it is also known as stealth marketing. Word of mouth comes in the form of referrals from actual customers who purchased your products and services. Almost all major businesses utilize internet marketing, also known as cloud marketing, that use various internet platforms in the promotions of products and services. Transactional marketing involves the use of voucher coupons, discount cards and huge events. Diversity marketing involves customization of different marketing strategies basing on specific aspects such as beliefs, culture, attitudes, views and gender preference. Marketing is allowing people to become aware of your products and services, create specific needs and be able to address those needs.